🌞 How to Attract More Clients to Your Spa Business During the Summer

medskindistributio
Jul 14
2 min read

Summer can be a slower season for spa businesses, but with the right strategies, it can also be a golden opportunity to boost bookings and build lasting client relationships. Here’s a comprehensive guide to help you turn the seasonal lull into a surge of new and returning clients.

🎁 1. Launch Seasonal Promotions

“Summer Glow” Packages: Bundle popular treatments like facials, body scrubs, and waxing into a discounted package.
Flash Sales: Offer limited-time deals like BOGO (Buy One, Get One Half Off) or discounted gift certificates.
Christmas in July: Run a retail promotion where clients save more the more they buy.

📧 2. Reactivate Past Clients

Send personalized emails to clients you haven’t seen in 3+ months.
Offer small incentives like a free add-on or a loyalty discount.
Use email templates to streamline outreach and keep it consistent.

📱 3. Boost Your Social Media Presence

Post daily on Instagram and Facebook Stories to stay top-of-mind.
Create engaging content like behind-the-scenes videos, treatment demos, or client testimonials.
Go live or post reels to showcase your summer specials and spa ambiance.

🧖‍♀️ 4. Create Summer-Only Packages

Offer prepaid bundles (e.g., buy 3 massages, get a free upgrade).
Introduce seasonal treatments like cooling facials or detox wraps.
Promote packages for bridal parties, vacation prep, or post-sun recovery4.

🗣️ 5. Encourage Word-of-Mouth & Referrals

Launch a referral program with rewards for both the referrer and the new client.
Incentivize user-generated content—offer discounts for clients who tag your spa in posts.
Ask for reviews and testimonials to build credibility and boost local SEO.

📰 6. Use Email & SMS Marketing

Send multiple emails during your promotion period—not just one.
Include clear expiration dates and fine print to avoid confusion.
Use SMS for last-minute openings or flash sales to drive quick bookings.

🏡 7. Offer At-Home Spa Kits

Sell curated kits with skincare products, aromatherapy oils, or bath salts.
Promote them as gifts or self-care tools between appointments.
Bundle with gift certificates for added value.

🧠 Final Tip: Be Visible & Vocal

Put flyers in your treatment room and shared spaces.
Collaborate with local businesses for cross-promotions.
Don’t be shy—talk about your offers in person, online, and via email. Visibility = bookings.